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Privacy & Cookies



At Pantree, we are committed to protecting and respecting your personal data and privacy. This policy defines what information we collect about you, how we use it, and tell you about your privacy rights and how the law protects you.

This Privacy Policy was posted on 1st August, 2021.

It is effective upon acceptance for new users, and from 1st August, 2021 for all other users.

For the purpose of the Data Protection Act 1998 (the Act) and the EU General Data Protection Regulation (GDPR), the data controller is PANTREE MARKETPLACE LTD of 35-37 Ludgate Hill, London, England, EC4M 7JN.

Our nominated Data Protection Officer (DPO) is Mark Jones and you may contact our DPO to find out more about the way we treat and use personal data via email at

In this notice, ‘we’ and ‘us’ refers to Pantree Marketplace Ltd and ‘Site’ refers to

What's collected, how it's used

We collect personal information from you and any devices (including mobile devices) you use when you: use the Pantree website, register for an account with us, provide us information through web forms, update or add information to your account, submit a product review, post on recipes, send messages to another Buyer or Seller, or when you contact with us.

We collect this information either because it is necessary in the performance of a contract with you, or in our legitimate interests to do so or to meet our legal obligations.

The table below outlines what we collect, and what we use it for.

Information We Collect


Information such as name, addresses, email addresses and phone number.

(1) To allow Pantree to deliver your purchase to you, provide assistance where neccessary during the order process, and send you service messages such as order updates.

(2) So that we can send you information about new products and promotions, which is in our legitimate interests to do, in order to improve our offering to you and to grow our business. Any marketing messages will always be quick and easy to opt out of.

(3) So that you can make full use of site features like the Wish List, Compare, Reviews and Recipes

(4) To prevent and detect fraud against either you or us – unfortunate, but absolutely essential

Your payment information - We do not store or process your card details ourselves, they are processed and stored via our contracted third party service provider, Stripe.

Take payment, and give refunds

Your contact history with us - written records of phone calls, emails and social media interactions

(1) To provide the best possible customer service and support

(2) To train our staff on client service

Purchase history and Wish List

(1) So that you can buy things!

(2) So that we can fulfil your orders

(3) So that we can provide customer service and support

(4) So that we can find out what you like and help improve our service to you

Information about your phone or laptop, and how you use our website - Information we collect when you browse our site including your IP address and device type, the browser you are using, and, if you choose to share it with us, your location data, as well as how you use our website.

(1) To improve our website and give you the best possible experience

(2) To prevent and detect fraud against either you or us

You are under no obligation to give us any of this personal information - it's your choice, but if you don’t, you may not be able to complete your purchase from Pantree, and your overall customer experience may be impacted.

What Happens to Your Information

We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information.

However, we share your data with the following types of companies as an essential part of being able to provide our services to you:

  • Companies that do things to get your purchases to you, such as payment service providers and any third party fulfillment partners and delivery companies they might use. Each only receives the data they need to provide the relevant service, and strictly only for that purpose.
  • Professional service providers, such as marketing agencies, marketing system providers, advertising partners and website hosts who help us run our business.
  • The independent sellers that you purchase products from. As Pantree is an marketplace, when you place an order with any seller on Pantree, you are purchasing the product direct from the Seller. Therefore, the seller will receive details of the order, so you will need to verify their privacy policy directly with them if you wish.

These are the circumstances in which we may share some of your data with others:

  • In the event that our business assets are ever sold to or purchased by another company (our data records are part of our business). You will receive notice of any such event and we will use our reasonable endeavours to ensure that the new combined entity will follow the practices disclosed in this Privacy Policy.
  • If we are requested by the police or a regulatory or government authority investigating illegal activities to provide information concerning your activities whilst using the network we shall do so.

We may provide third parties with aggregated but anonymised information and analytics about our customers for purposes including testing, research or analytics. Before we do so, we will make sure that that the information passed does not personally identify you.

We do not share your details with third parties for any other purpose.

Marketing messages

If you have subscribed to receive our marketing when creating an account or ordering from us, we will send you marketing messages by email to share with you offers and information on products to keep you aware of what we’re up to and to help you see and find products.

This is in our legitimate interests to do so but we strive to provide you with choices regarding certain personal data uses, particularly around marketing. We will always offer a way out of receiving this marketing when you first create an account or purchase and in every marketing message afterwards. You can stop receiving marketing messages from us at any time.

We do not sell, rent or otherwise disclose your personal information to third parties for their marketing purposes.

Online adverts

We engage in online advertising, also to keep you aware of what we’re up to and to help you see and find our products.

Like many companies, we may target Pantree banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.

The banners and ads you see will be based on information we hold about you, or your previous use of Pantree or on Pantree banners or ads you have previously clicked on.

We do not allow third parties to track or collect your personal information on our sites for their own advertising purposes, without your consent.

Protecting your information

You acknowledge that the Internet is not a 100% secure medium for communication and, accordingly, we cannot guarantee the security of any information you send to us (or we send to you) via the Internet. We are not responsible for any damages which you, or others, may suffer as a result of the loss of confidentiality of such information.

We take every precaution to protect your information. To this end all personal information stored by us is kept on a server in a secure environment. Only employees, our sellers and any sub-contractors who need the information to perform a specific job are granted access to personally identifiable information.

Keeping your information

We’ll hold on to your information for as long as you have your account, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our Customer Services team) for as long as is necessary to provide support-related reporting and trend analysis only.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

We are required under UK tax law to keep basic personal data about our customers (name, address, contact details) for a minimum of 6 years after which time it will be destroyed.

Our sellers' privacy policies

As Pantree is an marketplace, when you place an order with any seller on Pantree, you are purchasing the product direct from the Seller. Therefore, the seller will receive details of the order, so you will need to verify their privacy policy directly with them if you wish.

In using Pantree, our sellers (and their affiliates), agree not to:

  • sell, barter, disclose or transfer to any third party, any data passed to them as a result of any transaction via the Site (e.g. personal data of any user), or permit any third party to have access to the same;
  • send to any Pantree user any electronic or non-electronic direct-mail marketing;
  • use any domain name (or any part of it) on Pantree
  • target unsolicited communications of any kind to any user of the Site.

Our sellers are bound by the same legislation as us. We are not responsible and do not warrant or guarantee that the privacy policies, of any seller or any other companies that your personal information is passed to in accordance with this Privacy Policy, comply with data protection legislation.

We are not responsible for any damages which you or others may suffer as a result of the loss of confidentiality of such information.

Cookie policy

By visiting this website with your browser settings adjusted to allow cookies, you are consenting to Pantree using cookies for the purposes outlined below in order to provide you with a fully functional shopping experience.

Please note: to make full use of Pantree and to benefit from certain personalised features, your computer, tablet or mobile phone will need to be set up to accept cookies. The Pantree website (like most ecommerce websites) will not work when cookies are blocked.

Pantree uses cookies to provide you with the best user experience possible, without them we wouldn’t be able to do things such as remember your preferences or enable you to store products in your basket. The cookies we use don’t store sensitive information such as your name, address or payment details and they can't harm your computer.

The data we collect through these cookies is solely for the purpose of enhancing our website and your browsing experience – it is never used to identify you and we will never share or sell on this data.

The list below details the cookies used on Pantree. Strictly necessary/Functional - Pantree uses cookies to enable some of the basic functionality that is required for you to browse and shop on our website, such as remembering which products you have added to your basket. The information collected through these cookies is only used for this purpose and is never shared or sold on to third parties.

Performance - Google Adwords and Bing use cookies to track our own paid advertising activity. We use the information collected by these cookies to help us determine where our ads will be most effective online. Each individual advertiser uses its own tracking cookies and the data taken is not confidential data or interchangeable.

Performance - Google Analytics use cookies to collect data that helps us understand how people are using the site. We use this information to identify how and where we can improve the customer experience. The data collected through these cookies is anonymous, does not collect specific customer data and is never shared with other third parties.

Performance - Sites such as Facebook and Pinterest, serve cookies in order to be able to share and discuss Pantree’s products on social networks.

What is a cookie?

A cookie is a small text file which is downloaded and stored on your computer or mobile device by websites that you visit. Your browser accesses the cookie file only when you visit the website that generated it. This helps to ease your navigation by automatically logging you in and remembering things like your preferences and what’s in your shopping basket. Cookies allow sites like Pantree to deliver you a personalised shopping experience. The information stored within any given cookie can only be accessed by the website that created it and cookies are limited to communicating only the information that you have disclosed to the site.

How do I turn cookies off?

Most modern browsers will allow you to see what cookies you’ve got and delete these on an individual basis, block third party cookies, block cookies from sites, block all cookies and delete all cookies. Please note, if you choose to block all cookies from our website, some functionality may not work.

The following links provide further detail on how to manage your cookie settings:

Cookie settings in Internet Explorer

Cookie settings in Firefox

Cookie settings in Chrome

Cookie settings in Safari web and iOS

What are your rights?

Under certain circumstances, you have rights under data protection laws in relation to your personal data.

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Right to withdraw consent.

Exercising your rights

Amendments to your data

To ask for your information to be amended, please contact our Customer Care team by email

Subject Access Requests

As outlined above, you have the right to request a copy of the information that we hold on you. To ask for your information, please contact us in writing at:

Data Protection Representative, Pantree Marketplace Ltd, 35-37 Ludgate Hill, London, England, EC4M 7JN.


You have the right to complain about the processing of your personal data. To do this please use the contact details given above. If we are unable to resolve the issue you have the right to complain to the Information Commissioners Office.

Third Party Links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

Changes to this Privacy Policy

Any changes we make to our privacy notice in the future will be posted on this page. We will announce any material changes to this privacy policy via email.

Further information

If you have questions about your personal data or our privacy policy, please contact us at